Business Model Canvas

Why?

Dream up in a structured and visual way, how a new company can reach its customers and make revenues in order to understand, discuss, create and analyse a business idea.

How?

The business model canvas consists of several related aspects of a company. The canvas is a quick way to draft and improve a business plan. The key elements describe the market offer, infrastructure, customers, and finances.

Ingrediënts

• A business idea.
• A printout of the canvas template.
• A group of people discussing the contents.
• A creative eye for new ways to do business and a critical eye for unrealistic plans.

In practice

The business model canvas is one of the exercises many start-ups go through when starting their business and again after a couple of years. It has served as inspiration for other fields that now also work with 'canvasses'.