CMD METHODS PACK

Find a combination of research methods that suit your needs - more info

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Lab

Goal

To measure is to know

Be certain your solution works and is relevant for the end-user. Will your design work out the way you intended it to?

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A/B Testing

A/B Testing

Why?

A minor change in a design may alter user behaviour in ways that are hard to detect in a usability test. An A/B test allows you to compare real-world user behaviour across different versions of the product.

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Biometrics

Biometrics

Why?

To get objective data about users' attention and physical state.

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Field Trial

Field Trial

Why?

Participants never act completely naturally in a lab setting, so consider testing your product in the 'wild'. This can be particularly valuable when real-life disturbances are important for your design, as is the case with mobile apps.

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Online analytics

Online analytics

Why?

Gain insights from real usage statistics in order to continue improving a website, app or social media campaign after it is in use, or monitor it's use for marketing purposes.

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Security test

Security test

Why?

Connected products and online services are prone to misuse by rogue users. Security tests identify weaknesses of the system and thus help prevent misuse.

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Thinking aloud

Thinking aloud

Why?

Understand the reasons behind user behaviour, or uncover the mental models of the user in a usability test.

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Usability Testing

Usability Testing

Why?

Detect problems users have with your design and correct these before the product goes live.

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Wizard of Oz

Wizard of Oz

Why?

A Wizard of Oz: acting out the systems functionality, can help when a system has not been build yet, but a realistic user test is necessary to drive design.

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